Today’s guest is a good friend of mine Ivo Gospodinov. He is an entrepreneur and a speaker. Along with his brother Miro, they run WinWin property, a rapidly growing accommodations company in London. Ivo has a fascinating story. Growing up in Bulgaria with little to nothing, he embarked on a search for a better future, which caused to to spend 2 months with his brother sleeping in their car. We talked about why hardship is useful for men, how he found his calling, his vision for the next 40 years and the events that shape him the most.